"There’s Nothing Like This: The Strategic Genius of Taylor Swift" will be released ... concerts across five continents. Evers said his book will explore how Swift's sharp business acumen has ...

and a new book aims to explore how she got there. There's Nothing Like This: The Strategic Genius of Taylor Swift, coming this April from Harvard Business Review Press, will analyze Swift’s ...

Kevin Evers is a senior editor at Harvard Business Review and the author of There’s Nothing Like This: The Strategic Genius of Taylor Swift (Harvard Business Review Press, forthcoming).

At age 35, Taylor Swift has been at the top of the music industry for two decades. She’s one of the top 10 best-selling ...

Taylor Swift, the book 'There's Nothing Like This: The Strategic Genius of Taylor Swift' ...