The often-frantic yearend festive season comes with another season for marketing leaders—planning ... especially with regard to our strategy and strategic choices. The upshot is that the planning ...

To maximize success, your strategic plan must be treated like a business treats theirs: one that is planned strategically and ...

However, many companies operate without one, focusing instead on the issues of the moment without committing to a long-term strategy. A marketing plan does not need to be complex, but it does require ...

Allison Thompson of The Money Farm says there are many possible scenarios for grain markets for the rest of 2025. She offers ...

Any marketing effectiveness is rooted in making intentional decisions throughout the strategic planning and implementation stages. Tackling even one or two of the challenges here will help ...

The data-driven strategy will allow the breakfast-and-lunch chain to target ads to individual customers. It is part of the ...

Every business should have a marketing plan that outlines an overall strategy and the day-to-day tactics used to execute it. A successful marketing plan will lay out tactics for how to connect ...

Digital marketing is evolving at a rapid pace, and businesses need to leverage the right tools to stay ahead of the ...

In collaboration with campus partners, we develop and lead the University’s marketing and communications strategy to increase awareness and create engagement with our audiences. Telling compelling, ...

VDTM Strategic Planning Stakeholder Survey . Responses Due March 24, 2025. The Vermont Department of Tourism and Marketing ...

This programme is designed for marketing and non-marketing professionals with a minimum of 5 years of experience, who are responsible for developing and leading the delivery of brand strategy. Combine ...