The often-frantic yearend festive season comes with another season for marketing leaders—planning ... especially with regard to our strategy and strategic choices. The upshot is that the planning ...

The right prompts enable your teams to uncover novel market insights and generate innovative marketing and implementation strategies. This prompt-command approach can simplify strategic planning ...

Action plan marketing templates go beyond big-picture with tools to break down long-term strategic initiatives into obtainable objectives that can then be divided into marketing campaigns.

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy ...

However, many companies operate without one, focusing instead on the issues of the moment without committing to a long-term strategy. A marketing plan does not need to be complex, but it does require ...

“Strategic Marketing for Your Farm’s Future” addresses the marketing and production risks associated with commodity marketing and niche marketing to increase farm income. Stress, frustrations, and ...

By the time your startup reaches Series B, you’ve shown product-market fit (PMF) and have achieved some initial market ...

Strategic planning is not a one-time activity but an ongoing commitment to methodically aligning an RIA’s goals with its core values and purpose. Creating a single-page snapshot of five-year, one-year ...

On behalf of the Glenwood Springs Tourism Management Board, I am thrilled to announce the City of Glenwood Springs has approved its first Destination Management and Strategic Marketing Plan. The City ...

In collaboration with campus partners, we develop and lead the University’s marketing and communications strategy to increase awareness and create engagement with our audiences. Telling compelling, ...

Make AI work for your team with a structured approach to adoption, training and implementation. Here’s how. The post Is your marketing team AI-ready? 8 steps to strategic AI adoption appeared first on ...