A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

CEOs are routinely told to “link their strategic plan to their budgets.” Yet over many years, I’ve observed an alarming disconnect between the two. Aligning strategy and budgets is touted as a ...

UAB’s new strategic plan for 2024-2028, Forging Ahead, outlines our mission, vision, values, peers, foundations and pillars, as well as outlines institutional goals, strategies to achieve them and ...

MEDINA, Ohio -- The Medina Board of Education recently took some time to review the district’s current strategic plan as board members and administrators prepare for the planning process for the next ...

Mike Wolanin | The Republic Martin Zogran, principal an urban designer at Sasaki, answers questions from members of the public during a combined meeting of the Columbus City Council and Redevelopment ...

“The ultimate answer to homelessness is more housing; housing that is decent, accessible, safe and affordable,” the report says. The unveiling of the plan coincides with Executive Chris Ronayne’s ...