The often-frantic yearend festive season comes with another season for marketing leaders—planning ... especially with regard to our strategy and strategic choices. The upshot is that the planning ...

When misalignment at the top trickles down, it can create inefficiencies, confusion and missed opportunities across the organization.

Action plan marketing templates go beyond big-picture with tools to break down long-term strategic initiatives into obtainable objectives that can then be divided into marketing campaigns.

By the time your startup reaches Series B, you’ve shown product-market fit (PMF) and have achieved some initial market ...

Strategic planning is not a one-time activity but an ongoing commitment to methodically aligning an RIA’s goals with its core values and purpose. Creating a single-page snapshot of five-year, one-year ...

Make AI work for your team with a structured approach to adoption, training and implementation. Here’s how. The post Is your marketing team AI-ready? 8 steps to strategic AI adoption appeared first on ...

Grounded in consumer and FMCG marketing, where the perception ... Download the brand strategy and planning pack here or click on the button above or below.