By embedding machine learning into the core of pricing infrastructure, organizations can shift from reactive to proactive.

In their new book Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society, Jean-Manuel Izaret and Arnab Sinha simplify and clarify pricing strategy by integrating its many ...

Examples of Strategic Pricing. Rather than simply responding to shrinking profits or customer complaints about prices, you should develop a strategic pricing policy that allows you to remain ...

Threshold Pricing: Setting rates just below a significant round number can influence how fees are perceived. For instance, $490/hour feels more affordable than $500/hour, even though the ...

Trade deals with South Korea, Mexico and Canada will be important for the automaker’s future, the executive said Tuesday.

The Coca-Cola Company's KO strong second-quarter 2025 results were driven by a strategic emphasis on pricing, offset by a 1% ...

Strategies such as cost-plus pricing and target return pricing emphasize long-term profit maximization. In essence, you set prices based on the desired level of profits you hope to obtain over time.

Competitive pricing is the process of selecting strategic price points to best take advantage of a product or service based market relative to competition. Skip to content. News ...

With tariffs looming and pricing policies shifting, life sciences companies may be on the cusp of “pivotal moment,” according ...

However, pricing managers are just one part of the equation. While they understand pricing software and serve as the evangelist for strategic pricing, there is still a need to mandate the adoption of ...