Forbes Agency Council members share strategic objectives marketers can achieve with print ads. Photos courtesy of the individual members. 1. Support New Healthcare Product Launches With Ads In ...

The CRO as Strategic Leader The CRO is no longer just a safeguard against downside events but a strategic partner in ...

Build a clear strategy based on what you want to achieve and how you want to achieve it. The GSOT strategy framework stands for goals, strategies, objectives and tactics and will help you align ...

Too much of the commentary on the war in Gaza begins with tactics, which are concerned with achieving small, concrete military objectives, such as taking a hill or launching an ambush. Tactics and ...

In setting strategic objectives, companies usually end up with a list of worthy but vague aspirations. The secret to getting a list of clearly defined and measurable objectives is to anchor them ...

The U.S. Digital Service will pilot new types of digital projects, establish fresh short- and long-term objectives to help hold itself to account, and push for stronger partnerships with tech ...

The U.S. Joint Chiefs of Staff have issued a major new paper on U.S. strategy entitled Joint Concept for Competing. It is an in-depth analysis of the changes needed in U.S. strategy that is some 70 ...