As brands navigate today's shifting retail landscape, returns recommerce is becoming an essential strategy to unlock ...

The bottom line is customization—the more your in-store strategy reflects the preferences of your target audience, the higher the likelihood of your new product making a lasting impression.

Inadequate product strategies take many forms: It might be a failure to anticipate rapidly changing market requirements; it might be inadequate product innovation so your offering is not ...

Many of today's most successful SaaS companies rely on a product-led growth (PLG) go-to-market strategy to scale their business. Think Dropbox, Slack, and, most recently, the pandemic-fueled growth of ...

In this environment, an adaptable product mix strategy, rooted in data and insight and flexible enough to change as the market changes, will become a competitive differentiator for retailers and CPGs.

Q2 2025 Management View Todd W. Seyfert, President and CEO, presented his first full quarter in the role, highlighting a leadership transition, operational reorganization, and a unified product ...

By 2025, Apple aims to use 100% recycled rare earth elements in all the magnets in its devices. Extending a product’s life span is an effective strategy for high-value premium products that are both ...

There are many criteria that factor into the successful adoption of a new product, some of which will vary between different clients, projects, and situations. Similarly, there are many strategies ...

5. Put science before product As a biotech startup, you may be eager to drive product development alongside proving the underlying science of your innovation.

The case study focuses on VidMorph, a SaaS company in the video production software business. This fictional company needs a pricing strategy for its new video editing platform (also called VidMorph).