New Ponemon–NOLA Marketing Study Reveals What Influences Enterprise Cybersecurity Buyers

In security procurement, partial confidence limits influence. Security leaders require validation that solutions ...
Business Wire

New Independent Study Finds Marketing’s AI Ambitions Outpacing Execution

NEW YORK--(BUSINESS WIRE)--Zeta Global (NYSE: ZETA), the AI marketing cloud, today published a Forrester Consulting Opportunity Snapshot, “It’s Time to Get Serious About AI’s Business Value.” This ...
Business Insider

Marketing teams are using AI to generate content, boost SEO, and develop branding to help save time and money, study finds

Dozens of companies are using AI tools to enhance their marketing strategies, a Bynder study found. More than 55% of Bynder's clients surveyed use AI to generate content drafts and enhance their SEO.
marketingtechnews.net

Study reveals surprising gaps in marketers’ generative AI adoption

It’s no secret that a lot of businesses have started putting generative artificial intelligence technology to good use for marketing purposes, but it may be more of a surprise to learn who is pushing ...

Case Study from Firegang Dental Marketing Highlights Strategies Driving Growth for Dental Practices

Results from a Spokane Valley dental practice illustrate how integrated digital marketing approaches can improve ...