Consistent communication benefits your company’s growth. Establish touchpoints with your team throughout the rebranding ...

Although many marketers initially think the success of their rebrand hinges on the quality of the new brand design, marketers who have been there, done that tell a different story. They know that ...

The key to successful rebranding lies in the wisdom to discern what to preserve and what to discard, coupled with the finesse ...

For your successful rebranding to be perceived as supportive of your goals, this essential component will be of great assistance. To understand the mentalities of your target audience, consider ...

This challenge, Voskaridou mentioned, triggers the need for rebranding, which she describes not just as a refresh of aesthetics but as a critical repositioning of the company for growth ...

Appointed as the CEO in 2017, she revitalized the nonprofit’s identity, leading a successful rebranding that expanded its reach beyond Orange County. Edwards empowers leaders to foster more ...

GAIA operates a niche streaming platform and benefited from a 2016 rebranding, becoming one of the fastest-growing retailers in 2019. While GAIA reduced losses and has positive cash flow ...

The airline industry is bracing for a seismic shift as Spirit Airlines, fresh from a successful financial restructuring and ...

Colleges and universities are reconfiguring and rebranding DEI efforts in order to avoid scrutiny,’ professor says.