Successful rebranding is not necessarily a revolution or merely a cosmetic operation. It is a transformation that is executed with precision – sometimes discreet, sometimes radical – but always driven ...

A brand that no longer represents who you are - or worse - holds you back from attracting talent or growing your client base, ...

The biggest misconception about rebranding is that it can be done internally. This is false. Consider the example of Tropicana, which in 2009 attempted to rebrand its packaging internally.

The Great American Brand Story is a unique competition that brings together 11 professional service companies to provide the winner with a comprehensive company makeover worth more than $150,000.

A successful rebrand starts with perspective. Utilizing an "outside-in" strategy can help organizations gain clarity when looking to rebrand.

To increase their chance of a successful rebrand, companies should carefully plan for it, keeping the customer and their people in mind, says Scalf. "Start with the strategy, not the visuals.

However, that doesn’t mean you should scrap it entirely—you can still launch a successful rebrand and save yourself from the weeks of work by hiring an external brand expert.

NOWZ's first mini-album 'IGNITION', released a year after their debut, contains a message of burning passion and youth ...