Green crumpled paper light bulb on green background, Corporate Social Responsibility (CSR), eco-friendly business and environmental concepts, copy space Running video ads can be carbon intensive – and ...

Brands have long been investing in sustainability-related content, but recently the spotlight has fallen on the carbon footprint of the ads themselves, and there is growing pressure for marketers to ...

The Acceptable Ads Committee (AAC), an independent non-profit, is calling for the advertising industry to raise awareness among consumers related to the impact of digital ads. It will require a broad, ...

In this exclusive Q&A, ExchangeWire speaks to Guillaume Grimbert, CEO and co-founder of Greenbids on how sustainability can be pursued effectively alongside business outcomes in digital advertising.

If a sustainability-focused ad product isn’t easy to adopt, measurable and good for performance, most advertisers just won’t use it. Until recently, that was the case at IPG. Although the agency ...

LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, announced that it has joined Ad Net Zero, the climate action programme to help ...

Ad Net Zero supporters, both in the U.S. and internationally, will now be required to set a public science-based net zero target by the climate action organization, according to a press release.