While Omega and Swatch’s MoonSwatch has mostly courted collectors at the beginning of their journey, the affordable spinoff ...

Now the company—which also houses the likes of Blancpain, Omega, and Tissot—is turning to artificial intelligence to take ...

The other model is called Golden Red Bamboo, and is much more in keeping with the classic Swatch models you'll know and love. That's got a really slim case, which is crafted from stainless steel.

Swatch Readies a Quintet of Dragon-Emblazoned Watches for the Lunar New Year Drawing inspiration from neon hues and streetlights in Asian cities. Watches Jan 4, 2024 6.9K ...

The price increases could dent demand in the industry’s hottest market. Watch exports to America have grown 14% annually ...

Swatch describes the program — which was developed in-house and has been dubbed AI-DADA — as “artistic intelligence.” According to WatchPro, it will suggest designs based on past Swatch models from ...

Lunar legacy: 45 Apollo moon mission photos Each of the 11 models in the MoonSwatch collection is named after and draws color cues from a solar system body. (Image credit: Omega/Swatch) ...

After releasing its BIG BOLD timepiece in bioceramic material in April 2021, Swatch has returned to update the model with a new slate of “IRONY” finishes, featuring statement-making colors ...

The only negative I can see, as is typical with Swatch’s Bioceramic collabs, is the watch’s availability. The Blue Lagoon has the same $400 price tag as all other Blancpain X Swatch Bioceramic Scuba ...

Nick Hayek ’s vision married the Omega Speedmaster’s classic design with vibrant Swatch colors, at a budget price of $250. The watch now can go for more than $500 on the secondary market.