Or, as one Nike employee involved in commemorative boot design put it, they focus on the muse, not the marketplace. “It’s not just another shoe,” Blau said.

Not even the Dark Knight can resist the cash money that comes with product placement. In Tim Burton's 1989 "Batman," starring Michael Keaton, the Caped Crusader wore a pair of souped-up Nike Air ...

Vinicius Junior wore a pair of plain black boots during the first half of Real Madrid’s La Liga match against Valencia on Thursday after he ended his commercial partnership with Nike. Vinicius ...

After an intensive, four-year development phase, Nike has just introduced its SFB military boot. It rethinks all the standard features: Thanks to an upper made with synthetic leather and polyester ...