Compiling a customer profile can help you understand your target market more accurately, and should be updated on a regular basis. By gathering information on your ideal customers, you can tailor ...

A buyer persona is "a fictional profile of your ideal customer based on market and audience research." Buyer personas help humanize your target audience, allowing you to tailor your marketing ...

A target market is a group of people that a business pursues as customers for a product or service. The group is defined by shared characteristics, which can be demographic, behavioral, or ...