Marketing Mix can be defined as the set of marketing variables that a business implements for the purpose of evincing a desired response in the target market. In other words, marketing mix can be ...

A business needs to identify its target market or market segment in order ... Product Product is the most important ‘P’ of the marketing mix. All products go through a life cycle of ...

Today's consumers are more marketing-savvy than ever before and don't like to be "lumped" with others--so be sure you understand your target market. While pinpointing your market so narrowly takes ...

Promotion is the methods a business uses to communicate information about its products and services among its customers and potential customers. The main aim of promotion is to either persuade ...