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How to Create a Successful Mobile Geo-Targeting Advertising StrategyFor example, tracking users who have recently ... A successful mobile geo-targeting advertising strategy requires detailed ...
Ascarza, Eva, and Ayelet Israeli. Spreadsheet Supplement to "Artea: Designing Targeting Strategies". Harvard Business School Spreadsheet Supplement 521-703, September 2020. (Revised July 2022.) ...
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