Pharma brands spend billions annually trying to engage healthcare providers (HCPs), yet much of this outreach has a limited ...

For example, tracking users who have recently ... A successful mobile geo-targeting advertising strategy requires detailed ...

For example, inhibitor of apoptosis proteins ... then its profile as a target for adjuvant strategies may also increase. BCL-2 was the first target for apoptosis-inducing small-molecule strategies ...

It becomes evident that tumor vasculature is a highly accessible and convenient target for drug delivery ... of current antiangiogenic and anti-tumor strategies. As tumor blood vessels are ...

Ascarza, Eva, and Ayelet Israeli. Spreadsheet Supplement to "Artea: Designing Targeting Strategies". Harvard Business School Spreadsheet Supplement 521-703, September 2020. (Revised July 2022.) ...