"Through the specific Top Tasks methodology, we finally found a way that allows customers to fulfill their tasks on the Toyota website. A real breakthrough for the industry!" -Tineke Vanmaele, Manager ...

Have you ever been so absorbed in an activity that time just seemed to melt away? When you’re deeply focused on a challenging task that you have enough skill to complete and the activity is rewarding ...

Flow experience, characterised by complete absorption and effortless concentration during a task, is recognised as a crucial factor in achieving peak performance and enhancing psychological well‐being ...

A person is in a state of flow when they are totally immersed in a task. When a person is “in flow,” they may not notice time passing, think about why they are doing the task, or judge their efforts.