His interest piqued, the psychologist, whose name was Leon Festinger, read on. “Lake City will be destroyed by a flood from Great Lake just before dawn, Dec. 21.” The message came from a ...

A s the psychologist Leon Festinger wrote in 1956, “A man with a conviction is a hard man to change. Tell him you disagree and he turns away. Show him facts or figures and he questions your sources.

We humans probably always have, though it wasn’t until the 1950s that the social psychologist Leon Festinger outlined its theory and named it. Since then it’s become one of the most ...

The psychologist Leon Festinger came up with the concept in 1957. In his book “A Theory of Cognitive Dissonance,” Festinger proposed that two ideas can be consonant or dissonant.

For those not waiting for the world to end in a storm of fire and light it is easy to write off the believers as deluded, but Festinger was not so wide of the mark when he suggested that we adapt ...

In 1957, Leon Festinger's theory of cognitive dissonance burst on the scene and revitalized social psychology with its deft blend of cognition and motivation. For the next two decades, the theory ...

In his 1957 book, A Theory of Cognitive Dissonance, and in many later publications, Leon Festinger proposed that inconsistency (or dissonance) causes discomfort and that the discomfort motivates ...

Cognitive dissonance is a theory in social psychology first proposed by Leon Festinger. According to this theory, cognitive dissonance describes the discomfort experienced when two cognitions are ...

Festinger, L. (1957). A theory of cognitive dissonance. Stanford University Press. Cooper, J. (2007). Cognitive dissonance: Fifty years of a classic theory. Sage Publications.

Leon Festinger, a social psychologist at Stanford University, was studying how and why rumors spread when he read about the aftermath of a severe earthquake that shook India in 1934.