In 2025, businesses must adapt to a rapidly changing landscape to stay competitive. With advancements in technology, shifting ...

From automating content creation to optimizing complex ad campaigns, AI allows us to enhance every aspect of marketing.

The CPG’s beauty and well-being group was the first to pilot technology that has also delivered an increase in purchase ...

Adobe discusses the roadblocks to widespread AI adoption in marketing; the company’s diversified, human-centered approach to ...

Digital marketing is evolving at a rapid pace, and businesses need to leverage the right tools to stay ahead of the ...

Marketing automation has become essential for driving organizational efficiency and fostering collaboration across ... Establishing workflows to activate personalized content based on user behavior, ...

A New Era of Digital Marketing Efficiency Guy Galboiz ... driving higher sales and improving customer retention. Content marketers can optimize social media strategies, blog posts, and video ...

We might live in an age of peak communication efficiency, but nothing feels as real as a letter. And real must be the goal, ...

And even though both meeting those goals and driving growth demand more and more efficiency, martech seems to be leading us in the opposite direction. A Gartner study of 400+ marketing leaders found ...

Estée Lauder Companies and Unilever are among the beauty players tapping into the format’s creative powers, but are consumers ...