Gap's classic brown logo hoodie is making a comeback, thanks to TikTok. The brand also plans to crowdsource its next hoodie color debuting July 2. By Jacqueline Laurean Yates. June 24, 2021, 1:32 PM.

It’s a good-looking hoodie! It makes sense to sell it. For the teens on TikTok, the promise of internet fame—or at least, like, a solid fit pic—is one purchase closer.

First, a little context. In 1995, Gap introduced the arch logo hoodie as a kids-only exclusive; in 1998, it migrated to the men’s section, too.