Most small businesses struggle to develop a robust marketing presence. They have limited resources, fewer people out there, and a smaller budget, so they cannot compete with much larger companies.

How do you build and maintain a personal brand when you're an expat living and working abroad? Here are some tips.

A strong personal brand leads to trust, credibility, and ultimately, business growth. The key is consistency, authenticity, and ensuring the right people are not just seeing you, but remembering you.

When my family returned to Michigan after a decade abroad, visiting the local farmers market was our first community outing. That’s where I met a cottage farmer I now call every year to pre-order ...

Far too many small business people don't. Thinking that branding is something for bigger companies to worry about, these small business people tend not to worry about it. Mistake, that.

You've made your dream of starting a small business a reality. Now it's time to take things to the next level. Whether you're looking to enhance customer experience or form new partnerships, these ...

Designing your first logo can feel overwhelming. Here’s how I created one for my small business — and the key steps beginners ...

Step 4: Register your domain name Now, it’s time to choose the “address” of your website — your business’ domain name. First, prepare a shortlist of memorable, brand-relevant domain names.