1. If you speak to your partner with a dull and flat tone but speak to another person of the opposite gender with a warm and suggestive tone then your partner will start to feel jealous or think ...

Does the promotional arm of a serious news organization sound glib, flighty, and uninformed? Brand tone of voice is vital to expressing your brand identity. The correct tone can help a company ...

Cats have a reputation for being independent and sometimes aloof creatures, but any cat lover knows that these feline friends ...

In the simplest terms, our message is what we say and our voice is how we say it. Still, it’s practically impossible to separate the two: they must always be true to each other. And it’s through our ...

Would the friend have given sympathy if they'd received the formal letter? Changing the tone and style of ‘voice’ to suit the purpose is essential. Therefore, whatever kind of writing you need ...

Tone plays such a vital role in the overall feeling of your manuscript that it’s essential to get it right. But what ...