Your content should be a lot more than just a hook to reel in new customers—it should be something customers can trust and ...

Jean-Philippe Niedergang offers a strategic perspective on why the payment stage, often seen as a mere formality, represents ...

Anyone can develop communication intelligence (CQ) through dedication, intentional practice, and mindful application of ...

Still handing out points, hoping people come back? You are losing a lot. Modern buyers want more than that. They are looking for personalized offers, smart rewards, and loyalty programs that feel as ...

Related Article: Customer-Centric Strategy: Winning Big With Compromise 3. Opening Brand Mindsets Broadening ways of thinking to figure out complex problems is a key aspect of many successful ...

A loyalty program, and the ongoing value exchange it creates with customers, is still one of the most effective marketing tools businesses can use to understand customer motivations over an ...

It’s all about navigating the fine line between the human touch and advanced technology in a way that enhances the customer experience instead of detracting from it. Using the right technology is more ...

Too many loyalty programs make perfect sense for the vendor and ask too much of the customer. This means that in the end, it won’t work out for you either. – Arar Han, Sabot Family Companies 4.

Start with Strategy We get it. You’re excited about the prospect of getting set up with a loyalty program to start raking in all that extra income from return customers. After all, some studies ...

Tuesday, Apr. 1, 2014, 06:40 PM Auto Remarketing Staff CINCINNATI - ...

Actionable tip: Track trends: Use tools like customer satisfaction scores (CSAT) or net promoter scores (NPS) to identify recurring issues and monitor progress. 5. Feedback is a marketing goldmine ...

Today, payment interfaces do more than simply validate transactions, but offer a fast, seamless experience that can deepen customer loyalty. With integrated loyalty programmes, personalised ...