Mattel’s iconic American Girl brand will be sold in Toys ‘R’ Us beginning in late October, making it the only U.S.-based retailer to feature American Girl shop-in-shops.

American Girl dolls used to only be available online, in catalogs, or a handful of specialty shops. But starting in October, they're coming to Toys R Us stores.

Toys R Us is the only retailer outside of standalone American Girl stores to sell the Truly Me dolls, and it will also feature American Girl's new doll line, WellieWishers, aimed at those ages 5 to 7.

American Girl said Wednesday that some of its products will line shelves at Toys R Us stores nationwide. The toy chain will also open at least 97 American Girl mini-shops within its own locations.

Among brands attracting former Toys R Us customers, doll company American Girl (1.8%) and educational toy company Lakeshore (1.51%) took the highest shares of new foot traffic from Toys R Us in ...

Who owns Toys R Us now? The once dominant toy store is owned by WHP Global, an investment firm that acquires global consumer brands. In 2021, WHP Global acquired a controlling stake in Tru Kids ...

Apple CEO fires back after EU tax ruling, and other MoneyWatch headlines 01:07. NEW YORK - Mattel’s American Girl dolls will soon be sold at Toys R Us stores, a major expansion for the toy ...