“Toys ‘R’ Us is a cultural touchstone that continues impacting the child in all of us today,” said Story Kitchen co-founders Dmitri M. Johnson & Mike Goldberg, announcing the project to ...

Decades after that jingle became synonymous with the childhoods of ’80s and ’90s kids, some grown up Toys ‘R’ Us kids are turning the iconic toy store brand into a live-action movie.

The toy store is developing a competition series Toys “R” Us Family Faceoff with Fox Alternative Entertainment.

Private equity vultures made Toys ‘R’ Us go bankrupt in 2017. All its U.S. stores closed in 2021. But the zombie brand is still around thanks to a licensing deal with Macy’s. Now it’s ...

A Toys “R” Us executive called the company’s AI-made video “successful” despite the controversy it generated online.

A screenshot from an AI-generated video that Toys "R" Us released. It is believed to be the first ad created with OpenAI's Sora.

On Wednesday, Oct. 30, Tatum, 44, shared a Polaroid-style photo of himself posing in front of a logo for the children's retail store brand Toys 'R' Us to Instagram, while implying it was part of a ...

The owner of Toys “R” Us has just debuted the first “brand film” primarily created with OpenAI’s Sora photorealistic generative AI video making tool.

Though Toys "R" Us operates at several Macy's stores across the Chicago area, the beloved toy store will open its first standalone store in the region this weekend at Harlem Irving Plaza in ...

A new live-action movie is in the works about the iconic toy store, Toys “R” Us. Variety reports the project will be a modern, fast-paced adventure that also explores the brand’s history.

Story Kitchen and Toys“R”Us Studios, the entertainment production arm of the global toy brand, have teamed up to develop a live-action film. “Toys’R’Us is a cultural touchstone that ...