Toys R Us touted the release this week of the first “brand film” created by OpenAI’s Sora, which generates video from text instructions. But the online commercial promoting the current state ...

A Toys R Us commercial sparked major backlash for its use of artificial intelligence. The fallout marked the latest example ...

On Monday, Toys "R" Us announced that it had partnered with an ad agency called Native Foreign to create what it calls "the first-ever brand film using OpenAI's new text-to-video tool, Sora ...

Criminal activity meets nostalgia in the first trailer for Roofman, a biopic starring Channing Tatum as a fugitive hiding in ...

Toys'R'Us, the infamous toy brand says it’s created the world’s first-ever real brand commercial using OpenAI’s much-hyped text-to-video tool Sora. The minute-long video features an AI-made ...

Private equity vultures made Toys ‘R’ Us go bankrupt in 2017.All its U.S. stores closed in 2021. But the zombie brand is still around thanks to a licensing deal with Macy’s. Now it’s using ...

Toys “R” Us has sparked online backlash after releasing an ad created with OpenAI’s new video generation tool, Sora. While Sora has not yet been released to the public, AI enthusiasts have ...

A new commercial from Toys'R'Us takes viewers on a nostalgic trip into the past of the once-beloved brand, and how its mascot Geoffrey the Giraffe "came to be.". The minute-long spot starts with ...

Toys ‘R’ Us/Laura Northrup. The producers mention being ’80s kids and nostalgia, which suggests that the movie will be set in the retail chain’s heyday.