Measuring the ROI of digital marketing isn’t just about crunching numbers; it’s about uncovering what’s truly driving growth.

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Amid the rise of generative and agentic AI, executives must master prompt-crafting to optimise their marketing and sales ...

In other words, they track the effectiveness of your marketing strategy. For example, if your goal is to engage with a certain demographic in a certain region, you can track social media ...

Keep your goals clear and measurable, and your messages on point, when executing your digital marketing strategy. Example: Kiva is a nonprofit microfinancing organization that allows people to lend ...