A Hasbro toy designer is showing off a closer look at the new Prima Prime figure, part of the upcoming Transformers: Age of the Primes toy line.

Two new Transformers: Missing Link figures are being developed, with one recreating the concept art behind an iconic Generation 1 female Autobot.

They're more than meets the eye! Transformers, My Little Pony and Phase 10 are considered some of the most impactful and memorable toys of all time. The Strong National Museum of Play which is ...

Hasbro is releasing a YouTube series this week called 'Transformers: Cyberworld.' It will consist of 5-minute episodes.

Transformers: Rise of the Beasts is coming to theaters this June, and in preparation of the film's upcoming release, Hasbro has unveiled a new line of Transformers toys to go along with the movie.

Robosen Robotics Senior Product Manager Kodi Tang spoke to us about the intricacies of its robot toys and its recent Transformers products.

Hasbro took the opportunity to release some new Transformers, this time from the Transformers: Age of the Primes and Void Rivals lines.

The National Toy Hall of Fame is floating the idea of inducting balloons. Praised for their versatility and universal appeal, balloons made the list Wednesday of 12 finalists being considered for ...

How Hasbro Plans to Revive Its Toy Business The maker of Monopoly, Play-Doh and Transformers action figures says part of the strategy is to win a bigger share of the global preschool market By ...

While toymaker Hasbro is stepping back from film and TV production, CEO Chris Cocks says the upcoming 'Transformers One' will "sell a lot of toys." ...

My Little Pony finally made it to the winner's circle. After years as an also-ran, the pastel-colored ponies were enshrined in the National Toy Hall of Fame on Tuesday, along with Transformers ...

The three 1980s staples are new National Toy Hall of Fame inductees. Hess Toy Trucks, the Pokémon Trading Card Game, the trampoline, and balloons were among the finalists.