Among other big milestones this year, 2024 marks the 40th anniversary of the Transformers franchise. Hasbro is celebrating the occasion with a new promotion called Transformers '80s Week, featuring ...

Autobots Rollout! Hasbro and Mattel have announced a new collaboration as the Transformers are coming to Hot Wheels. A few non-transformers heroes are arriving in the legendary car line with Optimus ...

A new Transformers collaboration is on the way, as it is time to rev some engines with the fury of Hot Wheels. This new collab gives some iconic Hot Wheels vehicles a dash of Energon power, including ...

My nephew is just a little over three years old. That means he just started kindergarten last week. He has been quite shy growing up, so he have only recently started getting along. I was certain we ...

I've met a lot of kids lately who have zero interest in reading books or watching movies. They prefer spending hours on end watching short clips on various Social Media apps, and I find that to be ...

Hasbro and Mattel have joined forces to create co-branded toys and games, the companies announced Monday. According to Mattel, the two global toy companies have entered into multi-year licensing ...

Let’s back up. For a long time now, Hasbro has had a rule that while other companies besides themselves or Japanese license partner Takara can make Transformers toys — like threezero’s high-end ...

Four new movie stars -- Bumblebee, Autobot Jazz, Autobot Ratchet and Ironhide -- from DreamWorks Pictures and Paramount Pictures', in association with Hasbro's, forthcoming July 4th action-adventure ...