The YouTube beauty guru era might have come and gone but playing around with makeup is forever. It's easy to spend hours experimenting with shapes and color schemes. Add a bit of drama here and there ...

Eyeliner has always been one of the more popular makeup looks to get creative with—and the new transparent eyeliner trend is proof. Call it the Euphoria effect—or blame it on masks concealing the ...

If you’re looking to upgrade your makeup looks for 2025, eye makeup is the way to go. Although we’re all guilty of skipping the shadow or liner when we’re in a pinch, there’s no better time than now ...