Many of the videos are accompanied by a narration from fashion content creator Erika Dwyer, who explained the trend rules.

New Insta trend? Forget the trends. Don’t be too perfect, get to the point fast, make money from other sources. The ’gram has new rules ...

Every generation has chased trends. But were there ever this many? And did it ever feel this bad, or this hard, to just want to fit in? To some members of Gen Z, the objects of teenage yearning feel ...