Small businesses are booming on TikTok. In a June survey of small and midsize companies, in which 7,000 company owners responded, 67 percent indicated that they are most optimistic about their growth ...

Branding is such a fundamental part of marketing that it is worth understanding it completely. In this tutorial on branding, we discuss the basics. In other tutorials we extend these basics to look ...

TikTok has experienced dramatic growth in the past two years by showcasing videos that are driving the most engagement on the platform, regardless of whether people follow specific accounts. The app ...

Photoshop CC 2014 tutorial showing how to recreate the look of the Google Play music marketing campaign using your own face.

TEL AVIV, ISRAEL - FEBRUARY 25: A selection of reds is prepared for a tasting panel as the Best Value wine competition gets underway on February 25, 2010 in Tel Aviv, Israel. Wine has been produced in ...

The decision of which segments to choose is perhaps one of the most difficult challenges for a firm. The reason? Firms often identify a greater number of attractive segments that they are capable of ...