Machine intelligence influences brand visibility across a wide range of customer touchpoints. Customers now search using ...

Effective differentiators depend a lot on context and business model, of course. What constitutes a meaningful differentiator in the beauty industry will be completely different from what does in B2B ...

To replicate this type of success, start by identifying your company’s top business objectives—such as market share growth, customer acquisition or brand equity and ensure marketing strategies ...

Any brand or business, no matter its size, industry or business model, can use partnerships to reach its objectives, such as referring customers or increasing brand awareness.

Overreliance on performance channels in pursuit of short-term gains creates fragility in the growth model, especially when ...

B2B influencers say the brand collaborations they're planning for most in 2024 are speaking at in-person events and co-creating content. B2B influencers say the top content types they're working with ...

Shein’s Peter Pernot-Day reveals how the brand’s data-driven micro-production model powers rapid design cycles and minimizes waste. By Alexandra Tremayne-Pengelly • 05/30/25 5:26pm ...