Type treatments provide a way to create a consistent and repeatable look and feel for an event or unit using core brand elements. All type treatments are created with versions of Helvetica Neue ...

In the digital age, it's easier than ever to create a new brand, but making it stand out from the competition is an entirely different matter. How do you create a brand story that gets attention and ...

Customers judge brands, as they do other people, on two fundamental dimensions: warmth and competence. Brand types relate differently to these two dimensions: Hedonic brands score high on the warmth ...