A framework helps you craft marketing plans and reach your goals. However, there are many types of marketing strategy frameworks. Named after its creator, Porter's Five Forces framework helps ...

Numerous types of businesses use market segmentation ... to increase its market share is to create an integrated strategy for marketing and branding and, in so doing, provide consumers with ...

SEO plans are the backbone of any digital marketing plan, integrating strategies meant to enhance search engine visibility. There are types of SEO plans that differ in quite extensive ways, responding ...

Video is one of the most powerful types of content for generating leads. Beyond its ability to draw in new viewers to your ...

Contests are one of the best ways to include gamification experiences in your marketing strategy. They help boost audience engagement and brand awareness without requiring you to promote yourself ...