This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Customer relationship management (CRM) software is an ...

Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between ...

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – Department store mogul John Wanamaker It goes without saying that Wanamaker didn’t have a Google Analytics ...

As they say, you manage what you measure. Accordingly, an entire industry has developed around performance measurement and performance management. Popular tools include the Balanced Scorecard, ...

Business metrics are the standardized measurements that investors, financial analysts, business leaders and competitors use to learn about the financial position of a company. There are many types of ...

Metrics are a vital part of a successful ergonomics process. Typically, the need to implement an ergonomics process comes from the desire to reduce injuries and costs, which are lagging metrics.

But while all business owners now know that they must measure their results in order to know how effective their marketing efforts are, too many measure the wrong things. When it comes to metrics and ...

The Defense Information Systems Agency hopes to create a catalog of standardized metrics for service level agreements (SLAs) that all federal agencies can use as they adopt commercial cloud. Working ...