The company is working on the tech foundation to enable adoption, which it hopes will lead to improved employee and customer ...

Beauty and personal care founders share their tops on to securing shelf space at Ulta, the biggest speciality beauty retailer in the U.S.

The Street reports that Ulta lost 2% of its market share to Sephora in Q4 of last year. Sephora has gained popularity with teens and tweens, due in part to viral videos on TikTok.