Forbes contributors publish independent expert analyses and insights. I cover the pervasive, yet little-understood auto industry. BMW of North America has revived – make that reinforced – its famous ...

If you'd like to get behind the wheel of some of BMW's latest - including the all-new 393-horsepower X3 M50 - you could get the chance soon. BMW is kicking off its 2025 Ultimate Driving Experience ...

BMW has never really been about off-roading. Even though it was one of the first German brands to launch a modern SUV, it ...

OLYMPIA FIELDS, Ill. – Jon Rahm joined the media on Tuesday afternoon and shared the secret to his 2020 BMW Championshipsuccess. “The one thing I can tell you, which is funny, I don't think I ...

If you’ve been touting your vehicles as the Ultimate Driving Machine for decades, how do you prepare your company and its customers for a future of self-driving cars? For BMW, the answer is the i Next ...