First Sentier Investors is introducing a new umbrella brand to house its various investment affiliates. First Sentier Group will be home to AlbaCore Capital Group, FSSA Investment Manager, Igneo ...

Many large companies employ a corporate umbrella strategy to diversify revenue streams and realize greater profits. For example, Procter & Gamble (PG) sells various products under different brand ...

Alludo is the new umbrella brand name for the corporation, while the products will retain their existing branding; Corel PaintShop Pro will remain the image-editing product’s name, for example.

03-17-2011 WORK LIFE Big Pharma and the Value of the Umbrella Brand For starters, a quiz: who makes Viagra, Lipitor, Nexium, Plavix, and Prevacid? Now, who made Vioxx, and who makes OxyContin?