Since "underconsumption core" took off this summer, I've only seen continued momentum with the trend. Like Lauren, the economic benefits of consuming less may resonate with young people.

Unboxing videos have become the norm on social media, which makes 'underconsumption core' a surprising new trend. Instead of videos showing off new items, many users have started posting the opposite.

Underconsumption: Why it’s suddenly cool to use every last drop of shampoo and face cream. A new social media trend is rejecting the throwing-away of beauty products before they’ve actually ...

Creators are boasting about their “underconsumption” — a radical deviation from the opulent overspending pushed by influencers and advertisers on social media.

A new trend is taking over TikTok, and I am (and have been) here for it. When I first heard the term, I admit it: I was skeptical. It just seemed like a new term to describe practices people have ...

Underconsumption core, the trend of making the most of what you already have and rejecting the temptation to buy more, is taking the internet by storm. Like with loud budgeting or spaving, this is ...

Rosie Albrecht, 26, of Chicago recorded an "underconsumption core” TikTok video at a Nordstrom Rack in Chicago. Her videos have accumulated almost 5 million likes.(Tess Crowley / TNS) In recent ...

Underconsumption is here to stay. Underconsumption isn’t just another passing trend – it’s a mindset shift that’s all about making the most of what we already have.

Gen Z embraces "underconsumption," signaling a shift in spending habits amid economic challenges. Retailers, take note of this growing trend.