Underconsumption core isn’t about owning as little as humanly possible, it’s simply about connecting to a “less is more” mindset, and relinquishing materials that don’t improve your day ...

From underconsumption and de-influencing to work-life balance and the novelty of no-tech, Gen Z will upend the status quo. In the late 19th century, before the invention of cinema and radio, every ...

As Donald Trump's administration prepares to roll back even more climate legislation, young people have turned to de-influencing and underconsumption videos as a means of self-empowerment.

Underconsumption core (“core” being a suffix that essentially defines something as a trend, unified by a particular aesthetic or mindset) is generally about reusing and reducing. The videos ...

Underconsumption is here to stay. Underconsumption isn’t just another passing trend – it’s a mindset shift that’s all about making the most of what we already have.

What you need to know to be an underconsumer. In a world where consumerism is often equated with success and happiness, adopting a lifestyle of underconsumption can seem counterintuitive. However ...

Such an overspend is often driven by spending rewards and poor credit restrictions. Thus, the underconsumption core may help, to some extent, to provide some balance and help reduce incurring debts.

What are the brand vibes for 2025? From underconsumption and strategic indulgence to resilience-centering retail and ‘joy divisions,’ here are 9 ways for brands to thrive in '25.

Whether leaning into underconsumption or not, Middendorf says the new year is a good time for everyone to take charge of their own finances. "Have a budget, but have a budget and really say, 'Okay ...

Rylee Marcum, a stay-at-home mom in Central Florida, is taking part in No Buy 2025 and doesn’t plan to opt out at any point this year. Her family of six isn’t saving for anything big.

Underconsumption core has been described as the minimalist trend of 2024, and indeed much has been written about it during the last 12 months. Instagram and TikTok are full of postings encouraging ...