A brand’s logo is a lot like its name: It’s designed to be a unique identifier. But sometimes it needs a few extra layers of uniqueness in order to truly fulfill its purpose.

Sandals Resorts International (SRI) announces the debut of refreshed logos for its iconic luxury all-inclusive resort brands Sandals Resorts and Beaches Resorts. The modernized logos and their ...

Historically, since the first recorded use of a logo (by Stella Artois in 1366!), these little pieces of graphic design have been heavy hitters in the service of their brands. They’re the most ...

Impact of ditching unique Super Bowl logos Super Bowl logos used to be substantially different every year. But over the last 12 years, they’ve become dull and repetitive, drained of real creativity.