This story is part of Fast Company‘s “USA: Can This Brand Be Saved?” package, approaching the question from a variety of angles and perspectives, ultimately aiming for an in-depth look at ...

The design studio behind the U.S. bicentennial emblem was asked to brand America’s 250th anniversary. Per one of its designers, an impossible job called for “an impossible construction.” ...

There is global goodwill toward ‘brand America,’ but it shouldn’t be taken for granted. ... Most pronounced is the power of America’s consumer brands, where the United States ranks No. 1.