The design studio behind the U.S. bicentennial emblem was asked to brand America’s 250th anniversary. Per one of its designers, an impossible job called for “an impossible construction.” ...

This story is part of Fast Company ‘s “USA: Can This Brand Be Saved?” package, approaching the question from a variety of angles and perspectives, ultimately aiming for an in-depth look at ...

Is Lexus really an acronym for "Luxury EXport to the United States"? What does the bent line in the Lexus logo represent? And where did name and logo come from?

The company’s revenue of $9.5 billion in 2012 put it among the 300 largest publicly traded companies in the United States in terms of revenue. 8. Goodyear > Logo first used: 1901 > Company ...

We turn to three place branding experts and recent surveys to take a pulse of the world view of the United States in the early days of the Trump Presidency.

The United States of Automobiles We created an interactive road map of what America drives. Find out where your car is most popular — and which rides your neighbors love most.

The simple “apple” logo of the tech giant has been named the most recognizable logo in the United States, according to new research.

A new discovery could shift the debate about who came up with the formulation "United States of America" as the name for the new nation.

Globally, the United States ranks No. 1 in the entrepreneurial, power and agility subrankings, all indicative of America’s innovative spirit and the global expectations of leadership.

The candy, owned by Mars Wrigley, was named one of the top brands by YouGov.

The logo has been unveiled for the United States of America's 250th birthday ahead of the celebration on July 4, 2026.