This marks a dramatic shift from just a few years ago. In 2020, CTV advertising represented only 5.9% of traditional ...

Q2 2025 brought a number of notable television events to US audiences, such as the March Madness finals and The Masters. The ...

Likewise, WPP Media forecasts worldwide ad spend in 2025 will grow 6% to $1.1 trillion, excluding U.S. political advertising, from an earlier estimate of 7.7%.

Nielsen has revealed that viewing of content with ads gained 1.2 share points in the second quarter of 2025, finishing with ...

Video is rapidly evolving, with half of advertisers in the US already leveraging generative AI to create video ads, according ...

TV ad spending for Rinvoq and Tremfya notched upward, while Skyrizi’s fell to $30.3 million for the month, compared to the $34.2 million outlay that earned it the No. 1 spot in May.

Nintendo takes third place with an estimated spend of $842,540 for nine ads that ran 611 times, resulting in 161.9 million impressions.