Tech giants are taking over the rapidly growing connected TV ad market and analysts say Amazon Prime Video has the upper hand ...

Advisory and consulting firm PwC this week released a report detailing that global entertainment and media (E&M) industry revenues edged towards US$3 trillion in 2024 and are forecast to hit US$3.5 ...

This marks a dramatic shift from just a few years ago. In 2020, CTV advertising represented only 5.9% of traditional ...

Likewise, WPP Media forecasts worldwide ad spend in 2025 will grow 6% to $1.1 trillion, excluding U.S. political advertising, from an earlier estimate of 7.7%.

Nielsen has revealed that viewing of content with ads gained 1.2 share points in the second quarter of 2025, finishing with ...

Major brands that cut TV advertising include Amazon Prime Video, down by 64% this year to $13.4 million, and WBD's Max with just $2.5 million in media value/ad spending vs. $38.5 million the year ...

Both estimated national TV spending and household TV ad impressions fell in June for automakers. June spending by automakers on national TV totaled $121.4 million, down 5.7% year-over-year ...