"VSCO girls," the beach-inspired aesthetic taking over the teen world, is the Gen Z iteration of prep fashion. The name comes from the photo editing app VSCO.

Among the emo, goth, scen kid, preppy, and cottage core aesthetics lay another, VSCO girls. Introduced by (primarily white) Gen Zers, as well as younger teens, this new lifestyle aims for a ...

That’s the aesthetic that permeates the actual app: VSCO, the photo-editing software that launched in 2012, operates like an Instagram draft folder.

Aesthetic has evolved from an academic word or something utilized by artists and auteurs to something to categorize our own identities by. The trouble is naming it.

This vsco tranformation was such a crazy video with my bff, so watch until the very end to see the final result! We saw that becoming a vsco boy/girl with my best friend was trending, so we ...

Like the VSCO girl before her, the e-girl all about her look, and a very specific one at that. To help you nail (or understand) the look, we broke it all down, and where to buy it.

But then I learned that these colorful bracelets — made by artisans in Costa Rica — are part of the larger “VSCO girl” trend, an “effortless, beachy” aesthetic popularized on social ...

E-girls and e-boys have established themselves with hundreds of thousands of followers, while others have capitalised solely on parodying the e-girl aesthetic.