Customer value mapping should be all about the customer’s success. This is where many companies get lost. The tendency is to think in terms of a company’s own success.

To become a truly indispensable asset to an organization, marketing operations professionals should master these seven ...

A unique value proposition (UVP) is a simple statement explaining how you provide customers with distinct value. As marketers, we tend to overcomplicate it, but it's actually quite straightforward.

In many cases, this action involves purchasing a product, joining a mailing list, or subscribing to a blog. If you’re wondering how to create your own value proposition, I’ve got you covered.

Follow these steps to generate high-value content ideas for your customers’ needs and wants. Step 1: Become the customer Download the template and walk through these steps: Customer segment ...

Value propositions must be monitored. They should be an essential part of your innovation and product road-mapping effort. Here are three ways to recession-proof your value proposition.

For more expert career advice and articles on career issues and topics, visit TechCareers . Today, the job seeker and/or candidate must have a value proposition. Companies are now hiring solutions and ...

Financial advisors striving to grow their practice face a range of challenges. One of the most important is crafting an effective value proposition that will set an advisor apart from the competition.

3 simple steps to take to define your personal value proposition, plus some ideas on how you can put it into action. What is your value? Most of us feel a pang of anxiety when we’re asked to ...

The value proposition isn't just changeable; it's as dynamic as a world currency. As innovative, novel solutions become tried-and-true commodities, they start to lose their scarcity. And once they ...